Manisha Yadav
A Trademark Application was filed by Former Indian Cricket team Captain Mahendra Singh Dhoni, also known as “MS Dhoni”, in the month of June 2023. He applied for registration of the term ‘Captain Cool’, which is a popular nickname of MS Dhoni, before the Trademark Registry.
Mr. MS Dhoni is seeking exclusive rights for the usage of ‘Captain Cool’ for various sports-related services, specifically in the realms of sports training, coaching, and the establishment of training centres. As reported by the news agency Press Trust of India, his Trademark Application has been accepted by the Trademark Registry and the said Application has been published in the official trademark journal dated June 16, 2025, marking a significant step in formalizing his claim.
The trademark falls under Class 41, which encompasses activities related to education, training, entertainment, sporting. This class description highlights Mr. MS Dhoni’s intent to secure the name for diverse services in sports training and coaching, capitalizing on his reputation as one of India’s most successful cricket captains.
Mr. MS Dhoni’s Lawyer Mansi Aggarwal & Legal Team argued that the term “Captain Cool” has a clear, unique public identity, fans and Media from many years called him by his nickname. In a remarkable career that has seen him lead the Indian team to historic victories—including the T20 World Cup in 2007, the 50-over World Cup in 2011, and the Champions Trophy in 2013—Dhoni’s impact on cricket is undeniable. During his tenure, the Indian team also reached the finals of the 2014 T20 World Cup and the Semi-finals of the 2015 ODI World Cup, strategies and decisions driven by his leadership skills.
Prabha Skill Sports (OPC) Pvt Ltd., has also filed a Trademark Application for the same phrase. However, the status of their application indicates that a “Rectification Filed” has been submitted. If no objections are raised within 120 Days of the Trademark Journal publication, Dhoni’s Trademark will be granted under Class 41, which covers education, training, and Sporting activities. Once approved, only Dhoni will be able to commercially use Captain Cool in related fields.
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