DK Business Network
Acko Drive has appointed Ms. Neha Bareja as its new Head of Marketing. Acko Drive is the digital car-buying platform under Acko. Before stepping into this role, Ms. Bareja held the position of Senior Director of Content and Influencer Marketing at Acko, where she played a key role in driving brand engagement and digital outreach strategies.
Announcing her new position via LinkedIn, Ms. Bareja expressed enthusiasm about the opportunity, stating, “Shifted gears into a new role as Head of Marketing at Acko Drive. Excited to take on bigger challenges within the same organization and accelerate growth in this space. A big thank you to Varun Dua, Siddharth Vinayak Patankar, Satheesh K V, and Vijay Anand MV for showing faith in me and giving this opportunity. Looking forward to the journey ahead.”
With over a decade of experience in social media, influencer marketing, and digital strategy, Ms. Bareja has worked extensively with leading brands such as Meesho, Zoomcar, Lifestyle International, Reliance Retail, and Isobar. Her expertise in curating impactful marketing campaigns, leveraging digital platforms, and fostering strategic collaborations is expected to significantly enhance Acko Drive’s brand positioning and customer outreach initiatives.
As Acko Drive continues to expand its presence in the digital automotive marketplace, Bareja’s leadership is anticipated to play a pivotal role in shaping its marketing strategies, strengthening consumer engagement, and accelerating business growth. With her extensive industry experience, she is well-positioned to drive innovation and elevate Acko Drive’s brand visibility in an increasingly competitive sector.