Aastha Pareek
IndiGo, India’s largest airline, has initiated a trademark infringement lawsuit against Mahindra Electric before the Delhi High Court concerning the latter’s use of “6E” for its upcoming electric car model, the Mahindra BE 6E. In the case Interglobe Aviation v. Mahindra Electric Automobile Ltd., IndiGo asserts that “6E” is a key component of its brand identity, prominently featured in its offerings such as 6E Prime, 6E Flex, and 6E Add-ons. The airline has registered various trademarks across different categories, including advertising, transport services, and promotional materials, showcasing its broad application.
Mahindra Electric obtained approval from the Trademark Registry for “BE 6E” under Class 12, covering motor vehicles. IndiGo asserts that the use if the said term will cause confusion among consumer and dilution of its brand which they have established. IndiGo’s counsel, Senior Advocate Sandeep Sethi, informed the Court that negotiations between the parties had been attempted without resolution. The case was initially listed before Justice Amit Bansal, who recused himself, postponing the hearing to December 9, 2024.
This legal battle highlights the challenges of trademark law when similar marks are used across unrelated industries. IndiGo’s action seeks to emphasize the importance of protecting well-established trademarks from potential dilution or consumer confusion, especially as industries diversify into new markets.
Case Name: Interglobe Aviation v. Mahindra Electric Automobile Ltd.
Bench: Justice Amit Bansal