DK Business Network
Asian Paints has unveiled its new sonic identity, developed in collaboration with BrandMusiq, in a move to enhance its multisensory brand presence. The Musical Logo (MOGO®️) has been seamlessly integrated across various platforms and now features prominently in all Asian Paints advertising films, reinforcing its brand persona through sound.
Mr. Amit Syngle, Managing Director and CEO of Asian Paints, highlighted the significance of this initiative, stating that the sonic branding strategy encapsulates the brand’s ethos of beauty, innovation, and transformation. He emphasized that the new sonic identity would enable Asian Paints to build an emotional connection with its audience beyond visuals, creating a distinctive and memorable brand presence in an increasingly sensory-driven market. Syngle credited BrandMusiq’s expertise in crafting a unique soundscape that aligns with Asian Paints’ mission of enriching homes and lives.
Mr. Rajeev Raja, Founder & Soundsmith at BrandMusiq, expressed enthusiasm about the collaboration, noting that Asian Paints, as a brand deeply embedded in millions of households, required a sonic identity that resonated with its values of transformation, warmth, and trust. He explained that the MOGO®️ was meticulously designed to create a lasting emotional impact, reinforcing the brand’s legacy of innovation and connection. Mr. Raja further emphasized that this initiative goes beyond just music it aims to deliver an immersive brand experience, much like how Asian Paints transforms living spaces.
The unveiling of this sonic identity was marked by an exclusive collaboration with Norwegian urban dance group Quick Style, adding a dynamic and contemporary touch to the brand’s latest evolution in marketing and engagement.