DK Business Network
Bharti Airtel, one of India’s leading telecom providers, has announced a partnership with Perplexity AI to offer its premium “Pro” version—valued at ₹17,000 annually—completely free to its 360 million users. The offer brings powerful AI-driven search and large language model (LLM) capabilities directly to Airtel customers at no additional cost, according to the company’s press release.
Perplexity Pro combines AI-powered search with real-time information and source citations, delivering precise, in-depth answers. From students and researchers to professionals, users can benefit from its ability to handle complex queries quickly and efficiently.
The complimentary subscription can be redeemed through the Airtel Thanks app. With this move, Airtel strengthens its position as a digital-first brand, offering added value by integrating cutting-edge AI technology into its customer offerings—at no extra charge.
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